How can inservice training and development support employee retention Dissertation

By what method can inservice preparing and advancement bolster representative maintenance inside the correspondence group - Dissertation Example .............................................................................. 4.3 Linking discoveries with theory..................................................................................... 5.1 Conclusion and recommendations............................................................................. References Appendices EXECUTIVE SUMMARY This examination study planned to close the hole in research information with respect to the job of inservice preparing in the association as a potential help device for improving maintenance in correspondences groups. In the association, correspondences groups are set up to encourage progressively compelling correspondence between hierarchical on-screen characters, frequently including representatives, administrators, and officials. These groups are answerable for fortifying strategic vision, imparting strategy changes and authoritative adjustments, and encouraging the advances and techniques for viable conversation and connections betwe en hierarchical entertainers. In HR, maintenance identifies with the proportions by which an association can lessen turnover and goal to leave, through the foundation of arrangements and systems equipped at representative fulfillment and employment job inspiration. Since there are noteworthy holes in information writing supporting whether inservice preparing can fill in as an indicator for improved maintenance, this examination intended to recognize the unmistakable and elusive elements (inherent versus outward) that might lead inservice preparing to be an indicator of positive maintenance results. Inservice preparing speaks to preparing gave to current workers, either short-or long haul, that gives new information on frameworks, advances, or conduct changes expected to adequately encourage a changing activity job and... These groups are liable for fortifying crucial vision, conveying strategy changes and hierarchical adjustments, and encouraging the innovations and strategies for viable conversation and collaborations between authoritative entertainers. In HR, maintenance identifies with the proportions by which an association can decrease turnover and aim to leave, through the foundation of arrangements and techniques outfitted at worker fulfillment and employment job inspiration. Since there are huge holes in information writing supporting whether inservice preparing can fill in as an indicator for improved maintenance, this examination planned to distinguish the substantial and elusive variables (inborn versus extraneous) that might lead inservice preparing to be an indicator of positive maintenance results. Inservice preparing speaks to preparing gave to current representatives, either short-or long haul, that gives new information on frameworks, advancements, or conduct changes expected to successfully encourage a changing activity job and authoritative/serious condition. The prescribed procedures in creating and conveying inservice preparing are not broadly accessible in research writing, accordingly this task proposed to distinguish these accepted procedures or auxiliary commitments of making compelling inservice preparing to decide how this may affect perspectives or practices of those in the interchanges group that are presented to inservice preparing procedures and substance. The investigation was basically work area based, breaking down enormous volumes of auxiliary examination information in zones of psycho-social qualities in representatives, the useful and basic structures of inservice preparing, the idea of interchanges group advancement, just as networks of training as an improvement instrument related with inservice preparing.

European Social Classes :: essays research papers

An obscure artist in the medieval occasions depicted the three social classes of European culture of his time along these lines: â€Å"One works, one supplicates, and one defends.† Let us look at these social classes, their lives and what part they played in building their Europe. One Toils      The regular spot laborers were alluded to as toilers, since they held the base places of laborers (ranchers, welders, herders, hair stylists). Their lives comprised of regularly changing working assignments that were directed via season and need by predominant authorities (church or political). Their homes were of straightforward structure made of wood outlines, which were loaded down with straw and elastic at that point put over with earth. The rooftop was just covered together. Homes of the more unfortunate had however one room, while others comprised of two, one for eating and exercises and one for dozing. Their food was satisfactory if assets allowed, developed from their own terrace and meat was just expended on uncommon events since it was not promptly accessible. An intriguing truth was that the bread that the workers developed was profoundly nutritious on the grounds that it contained wheat and rye as well as it was likewise made with grain, millet, and oats. T hese grains filled another need too, they were utilized to make beer. Lager was the poor man’s alcohol, and as per records a huge total was devoured and was answerable for a great deal losses of life in medieval court records. With everything taken into account the â€Å"toilers† were a straightforward people, yet in their straightforwardness were the establishment of European for who sewed the garments together to dress the bosses and who developed the food that was taken care of to the bosses. One Prays      This is an undeniable depiction of the church of Europe. A solid case of how significant religion was to Europe was and still is the Gothic Cathedral, it rose loosened up to the sky, representative of the people’s energy for God. The basilica was work through the hands of everybody in the network, some by utilizing their compositional aptitudes, others by giving the required assets for fruition of the venture. Sound administration by the popes, alongside new attributes of strict life, made the Catholic church an intense expert in each region of European citizen’s life. One Defends      The safeguards of Europe, her officers, ever changing the progression of their homeland. The job of patches was clear. As found in the numerous fights that framed Europe.

Business Model Assessment Assignment Example | Topics and Well Written Essays - 2500 words

Plan of action Assessment - Assignment Example vity, for settling emanant properties from inventive exercises and for keeping up the steadiness of these by envisioning incomes (Fuller T, 2010). This shows while it is critical to have a dream and strategic any association, it is likewise similarly essential to guarantee that the equivalent is substantial and made a beeline for a similar bearing. The Business Model Canvas is one of the key administration devices that is fundamental for the advancement of both new, and existing plans of action to guarantee that there is legitimate running of the equivalent. The model can present different offers to guarantee that the foundation, money and clients are totally provided food for in the most ideal manner conceivable. This, as indicated by Osterwalder (2010), encourages an organization to manage the different exchanges offs that are relied upon to be run inside the entire business. Then again, Boyd R. Keenan (Dec, 1961) has been a sharp pundit of the strict after of the different plan of action. The creator feels that there is nobody one of a kind way that the business would have the option to build up a customized answer for every one of its procedures. This implies while the plans of action might be significant, they should be followed with extraordinary consideration as they don't give a one stop answer for all the issues that influence the business. The models ought not be followed aimlessly with a push to accomplishing whatever goals set. This may not be so natural to accomplish. There is have to practice alert with regards to how models are embraced. The plan of action canvas can be spoken to by the outline underneath. This denotes the primary diagram of the canvas model where one needs to embed the different models just to go about as the guide for the said procedure of examination. This area looks to figure out who are in the business and it fuses the structure of the association. It is regularly said that for any business to have the option to play well in the market, their associations are critical. Tapscott and Williams, (2006)

Creating a Successful Term Paper

Creating a Successful Term PaperTerm paper writing has become one of the most important aspects of college education. In fact, it is the basis for all your academic and extracurricular achievements. How will you know how good you are if you cannot complete a term paper? As a term paper writer, you need to come up with compelling ideas and ensure that you incorporate them into a well-written paper that will stand out from the rest.It is not an easy task to write a term paper since you have to have some writing skills. In fact, writing papers for college is no different from writing a novel or a story for publication. Writing in a confined space and on a limited time is hard for most students especially in terms of writing. That is why it is good to make use of the services of a good term paper writer. With the help of a good term paper writer, you can manage to complete your term paper with ease.A term paper writer is basically a professional. Therefore, he needs to have expertise in writing and should be able to meet deadlines set by the school. Since college is an educational institution, they usually ask for certain deadlines. However, this does not mean that you can wait for them without having a deadline. If your school does not let you know about deadlines, then it will mean that your term paper is on hold. This can make your term paper fail to meet deadlines and grades.You should learn how to write a term paper. Your class adviser is also the person who will guide you through the writing process. As a term paper writer, you will be given an assignment for a particular term. The task of a term paper writer is to translate the assignment to a paper. It is vital that you do this well since this assignment is for the next term. Your assignment may not be easy and therefore, you need to make use of writing skills and your creativity in order to succeed.As a term paper writer, you should use the computer to your advantage. You will be able to find a lot of tips that can assist you with writing effectively. These include the use of formal language and developing good grammar. If you want to develop your own skills, you can find video courses that will guide you step by step in creating impressive papers.Remember that every school has their own guidelines when it comes to the designing of a term paper. Therefore, you should always follow these guidelines. For example, if the school asks for a thesis statement for a term paper, you must make sure that you have one ready when you turn to the computer screen for writing.In addition, it is good if you can gather some ideas for your term paper. The best idea that you can use would be to look for good writers. You can use the internet to search for excellent authors and editors who can provide you with the information you need to write a term paper. Aside from this, you can consult with your fellow classmates who can also provide you useful information about the topic.

State Legislators and Their Critical Role of Ensuring Resources Efficiency Free Essay Example, 2750 words

Some legislators a long list of legislation to improve the lives of seniors. They have introduced bills to expand case management services. Other recommendations have been to provide no-interest loans for home modifications and the requirements that those who abuse the elderly be immediately reported. Centers in which seniors dwell require have been required to include emergency operation plans. Many legislators have increased efforts towards building services infrastructure that allows seniors to remain in their own homes. The following are recommendations to legislative officers from the point of view of a legislator. The core helps to state legislators is adequate planning. The United States has a looming crisis since the number of the aged in the group meets an outdated service system. It is significant that there be an institution of comprehensive plans to address the needs of the aging. Funding is also critical to support the essential services. State legislators also need to do their research and get educated. Such materials can be got from offices that are responsible for the formulation of policies in order to give solutions. Building coalitions mean that legislators should combine efforts and bring all parties to the table. We will write a custom essay sample on State Legislators and Their Critical Role of Ensuring Resources Efficiency or any topic specifically for you Only $17.96 $11.86/pageorder now Policymakers lead the way, however, they need support from advocates, service providers, academia, as well as consumers in order to address the needs of an aging population in the US. It will involve a massive investment of time. However, they need to be patient. Legislators should also use the tools that are available to them. Legislators have a high opportunity of drawing attention to both innovative programs and critical areas to ensure that there is service expansion. For example, legislators can hold hearings, town hall meetings, record public service announcements and carry out mail campaigns. Some public health officials who have worked in the health and human services field for an excess of 27 years help legislators on what needs to be dome.

A Novel Memory Forensics Technique For Windows 10

A Novel Memory forensics Technique for Windows 10 Abstract Volatile memory forensics, henceforth referred to as memory forensics, is a subset of digital forensics, which deals with the preservation of the contents of memory of a computing device and the subsequent examination of that memory. The memory of a system typically contains useful runtime information. Such memories are volatile, causing the contents of memory to rapidly decay once no longer supplied with power. Using memory forensic techniques, it is possible to extract an image of the system’s memory while it is still running, creating a copy that can be examined at a later point in time, even after the system has been turned off and the data contained within the original RAM has dissipated. This paper describe the implementation of the technique that collect volatile artifacts extracted from the RAM dump and Hibernation file of Windows 10 operating system and shows the extracted data of various process of the system. Keywords: Windows forensics, Memory forensics, Volatile data, Volatile digital evidence 1. Introduction The use of memory forensic allows the creation of a snapshot of a system at a particular point in time, known as a memory image. Memory typically contains that information which is never written to disk. Memory forensic allows the extraction of various types of forensically significant information that would have been disappeared when the system was turned off. Such information can include runningShow MoreRelatedCapgras Delusion2260 Words   |  10 Pagesgiving the face its emotional significance is damaged. The only way patients make sense of the absence of this emotional arousal is to form the belief that the person he is looking at is an imposter [8]. Bauer (1984), using a technique normally employed in forensic lie detection, noted that the prosopagnosic patient revealed elevated skin-conductance responses (SCR) to previously familiar faces even though he could not consciously identify them. Normal individuals show reduced SCR to familiarRead MoreMobile Phone Has Turned Into The Eye Catching Business For Criminals5499 Words   |  22 Pagesbusiness for criminals. There ought to be a dependable technique for protecting the instrument from thieves. Our paper proposes another inventive, reliable, nitwit confirmation security measure for phones developing voice acknowledgment and fingerprint acknowledgment. Our proposition requests neither outer equipment nor additional expense. The above strategies have no hardship for the client dissimilar to the present security systems. This technique can be received all around in all models of cell phonesRead MoreCloud Computing Security67046 Words   |  269 Pages................................................................ 89 Domain 9: Incident Response ............................................................................................................... ............................... 93 Domain 10: Application Security ........................................................................................................................................ 103 Domain 11: Encryption and Key Management ............................................Read More_x000C_Introduction to Statistics and Data Analysis355457 Words   |  1422 Pagespublisher. Thomson Higher Education 10 Davis Drive Belmont, CA 94002-3098 USA For more information about our products, contact us at: Thomson Learning Academic Resource Center 1-800-423-0563 For permission to use material from this text or product, submit a request online at http://www.thomsonrights.com. Any additional questions about permissions can be submitted by e-mail to thomsonrights@thomson.com. Printed in the United States of America 1 2 3 4 5 6 7 11 10 09 08 07 ExamView  ® and ExamViewRead MoreRed Hat Enterprise Linux 6 Security Guide50668 Words   |  203 Pagesassists users and administrators in learning the processes and practices of securing workstations and servers against local and remote intrusion, exploitation and malicious activity. Focused on Red Hat Enterprise Linux but detailing concepts and techniques valid for all Linux systems, this guide details the planning and the tools involved in creating a secured computing environment for the data center, workplace, and home. With proper administrative knowledge, vigilance, and tools, systems runningRead MoreOrganisational Theory230255 Words   |  922 Pagesissued by the Copyright Licensing Agency Ltd, Saffron House, 6-10 Kirby Street, London EC1N 8TS. All trademarks used herein are the property of their respective owners. The use of any trademark in this text does not vest in the author or publisher any trademar k ownership rights in such trademarks, nor does the use of such trademarks imply any affiliation with or endorsement of this book by such owners. ISBN-13: 978-0-273-68774-0 ISBN-10: 0-273-68774-3 British Library Cataloguing-in-Publication Data

Visitors and Crowd Behaviour Management

Question: Discuss about the Visitors and Crowd Behaviour Management. Answer: Introduction: The purpose of the current article is to evaluate the tourist behaviour in the light of spa-going activities in the Asia. Moreover, the present article seeks to assess the corpus of travel blogs regarding the spa experiences in the South East Asia, especially in the Philippines and Thailand. Health and wellness tourism products offered by the Asian countries are described in the current study. Approach: A systematic method of blog searching has been involved in the current study. However, a secondary data collection process needs to employ authentic data sources (Panchal, 2014). Thus, the researcher has used official blogs to identify the potential data regarding the particular tourism approach. Methods: The secondary and qualitative research method has been employed in the current study. Key findings: The key findings attained from the blog states that the majority of the people travelled to Thailand and Philippine experienced a positive feeling during the spa treatment. The findings also include that physical, social and psychological dimensions, which had generated pleasure during the treatment. The multidimensional approach to the wellness has been potentially incorporated in the current study. However, the study lacks from gathering adequate primary data, which could have given the better output of the research. Aim of the article: The first objective of the article is to identify the importance of health as a travel motive in the career travel pattern. Also, the second aim of the work is to assess the role of different travel experience to alter the importance of health as a travel motive of the global customers. Approach: A descriptive research method has been chosen by the researcher while conducting the study. The Connell (2006) has tried to report one segment of an integrated opinion regarding the benefit of health tourism. Methods: A quantitative data collection was involved in the study. A sum of 336 survey questionnaire was sent to the customers, and the impact of health tourism had been gathered from 92% of the respondents. Key findings: Novelty and relaxation were found as the primary motives for the medical tourism. The Pearce and Panchal (2011) also identified that self-actualization and personal development patterns are the reasons for less experienced persons than the experienced travellers. All in all, two set aims of the study have been justified by the authors. However, more secondary research could have given better understanding regarding the study. Aim of the article: The objective of the article is to evaluate how a life cycle approach could help in analysing the tourism development in the Xinjiang, China. Approach: A mixte method approach with a variety of primary and secondary sources have been followed in the study. Yang et al. (2014) stated that data triangulation had enabled the researcher to attain afruitful outcome regarding the current context. Methods: Survey questionnaire had been sent to the primary participants. Along with this, an ethnogtaphic approach has been followed to gather the secondary data from different communities as well. Key findings: Results indicate that scenic area has experienced exploration, involvement and the development stages. However, the tourism tension cannot be ignored. Thus, more improvements are required. Conclusion The overall analysis has been made in a professional way. Although the collection of secondary and primary data has helped to attain secured outcome of the study, mores secondary analysis could have given a better understanding regarding age current context. References: Connell, J. (2006) Medical tourism: Sea, sun, sand and... surgery. Tourism At lallageme J1t, 27, pp. 1093-1100 Panchal, J.H. (2014) Perceived benefits of spa experiences: Tourist insights from the Blogosphere, International Journal of Tourism Sciences, 14(3), pp. 4769 Pearce, P.L. and Panchal, J. (2011) Health motives and the Travel Career Pattern (TCP) Model, Asian Journal of Tourism and Hospitality Research, 5 (11), pp. 32-44 Yang, J., Ryan, C. and Zhang, L. (2014) Sustaining culture and seeking a just destination: Governments, power and tension a life-cycle approach to analysing tourism development in an ethnic-inhabited scenic area in Xinjiang, china, Journal of Sustainable Tourism, 22(8), pp. 11511174.

To Kill a Mocking Bird by Harper Lee and The Bluest Eye by Toni Morrison Essay Example For Students

To Kill a Mocking Bird by Harper Lee and The Bluest Eye by Toni Morrison Essay Childhood should be a time of great learning, curiosity, joy, playfulness and guiltlessness. The reality is that it can be a time of extreme vulnerability and dependency. The innocence and fragility of a child is easily manipulated and abused if not nurtured and developed. Family relationships are crucial in the flourishing of young minds, but other childhood associations are important too. These include school life, friends, play and peer-group. Both novels portray these factors and their effects on the character formation of their subjects, to some extent and, show that growing up can be a painful process greatly accelerated by the events that the children encounter. Scout and Jem are the daughter and son of Atticus Finch, a widowed lawyer based in Maycomb, twenty miles from Finchs Landing the family plot. They are a white, middle class family who have a black cook/housekeeper. Their story is written in To Kill a Mocking Bird, which was published in 1960. Its author, Harper Lee, was a white woman who incorporated many of her own childhood experiences into the book. We will write a custom essay on To Kill a Mocking Bird by Harper Lee and The Bluest Eye by Toni Morrison specifically for you for only $16.38 $13.9/page Order now She too came from a small, sleepy town in Alabama, her own father was a lawyer and her childhood friend was Trueman Capote, from whom she drew inspiration for Scout and Jems friend Dill. Perhaps the most influential of the events that occurred during Lees childhood was the Scottsboro Trials, where nine innocent young black men were accused of raping two white women. This was undoubtedly the inspiration for the climax of the novel, the rape trial of Tom Robinson. Lee wrote the novel in the late 1950s at the beginning of the Civil Rights Movement in America. It was a time of great racial tension and trouble. Over a decade later Toni Morrison, a black woman, published her novel The Bluest Eye. By this time the Civil Rights movement had affected great advances in the freedom granted to black people, but discrimination was still widespread. The popular culture of the time was seen to uphold a standard for female beauty, which was white, blond haired, and blue eyed. This of course precluded all black women and was the cause of the formation of the Black Pride movement. Morrison remembered an incident from her childhood, when one of her school friends said she wanted blue eyes. She couldnt, at the time, understand why her friend did not see herself as beautiful, but when she had grown up it became clear. Her friend had learnt racial self-loathing from an early age. This was to be the major theme of Morrisons novel. It has a similar small town setting to that of To Kill a Mocking Bird. Lorain, Ohio (Morrisons hometown), still struggled at the end of the depression, when money and jobs were scarce. In contrast to Lees novel though, its main protagonists the MacTeer and Breedlove families are poor and black and are trying to survive in any way they can. While Scout and Jems father Atticus has a good job and they live in a nice house, Frieda and Claudia MacTeer and their friend Pecola Breedlove, the central characters in The Bluest Eye, live somewhat differently. Claudia describes their home: Our house is old, cold, and green. At night a kerosene lamp lights one large room. The others are braced in darkness, peopled by roaches and mice. (The Bluest Eye, P. 5) Morrison impresses on the reader from the outset how the children were affected by their surroundings. She introduces a dark, almost menacing tone that permeates the book. In contrast, Lees novel, despite also being set in a depression and featuring prejudice and gross injustice, is much lighter in mood, more sanguine in tone. Describing her town and its slow pace Scout comments: There was no hurry, for there was nowhere to go, nothing to buy and no money to buy it with, nothing to see outside the boundaries of Maycomb County. But it was a time of vague optimism for some of the people (To Kill a Mocking Bird, P. 6) The narrator in each of the novels is a female, nine-year-old child, who is also a character in the book. Morrison has chosen Claudia MacTeer, one of the witnesses to Pecolas plight, as the first person narrator of the novel. This would have enabled her to show, from the childs point of view, how their lives were impacted by the devaluing of their self-esteem by the harmful concept of believing the popular view of what was beautiful, and the rape of Pecola. Lee uses Scout Finch as her narrator and she too is written in the first person. This gives the reader an inside view of unfolding events in the novels, as Claudia and Scout appear to address you directly. The children in each book are introduced in vastly different ways. Claudia is grown up and remembering back to her childhood and the nai ve thinking of her sister Frieda and herself. Quiet as its kept, there were no marigolds in the fall of 1941. We thought, at the time, that it was because Pecola was having her fathers baby that the marigolds did not grow. (The Bluest Eye, P3) These opening sentences are shocking and alert the reader to the fact that a serious case of incestuous child abuse has taken place. The oppression of children is one of the themes Morrison deals with. Claudia continues: We had dropped our seeds in our own little plot of black dirt just as Pecolas father had dropped his seeds in his own plot of black dirt. (The Bluest Eye, P3) With these words the second of Morrisons major themes was established, that of internalised racism, i. e. how a race would begin to believe the stereotypes about themselves and imagine that their fair skinned neighbours are superior to them in beauty, morality or intelligence. By indirectly calling her black dirt, Morrison was showing us what Pecola thought of herself. In contrast to this harrowing opening to her novel, Harper Lee introduces Scout and Jem in a lighter, chatty, and informal way. Nevertheless, she does refer indirectly to a frightening experience when Bob Ewell, the father of the girl who had accused Tom Robinson of rape, physically attacked both of them. When he was nearly thirteen my brother Jem got his arm badly broken at the elbow. When it healed, and Jems fears of never being able to play football were assuaged, he was seldom self-conscious about his injury. (To Kill a Mocking Bird, P. ) It is interesting to note that both novels begin with a memory from childhood referring to a dreadful time and show the long-term effects this can have on the lives of those involved. Pecolas pregnancy predominates Claudias early childhood memories, whilst Scout remembers the time when Jem suffered a broken arm and all the connotations that brought. As the main characters in these novels are children, it is understandable that the dominant parental figure is going to be the mother and this is the case for Claudia and Frieda. .udc5c8dee4f6481297c8f9b7a705bd153 , .udc5c8dee4f6481297c8f9b7a705bd153 .postImageUrl , .udc5c8dee4f6481297c8f9b7a705bd153 .centered-text-area { min-height: 80px; position: relative; } .udc5c8dee4f6481297c8f9b7a705bd153 , .udc5c8dee4f6481297c8f9b7a705bd153:hover , .udc5c8dee4f6481297c8f9b7a705bd153:visited , .udc5c8dee4f6481297c8f9b7a705bd153:active { border:0!important; } .udc5c8dee4f6481297c8f9b7a705bd153 .clearfix:after { content: ""; display: table; clear: both; } .udc5c8dee4f6481297c8f9b7a705bd153 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .udc5c8dee4f6481297c8f9b7a705bd153:active , .udc5c8dee4f6481297c8f9b7a705bd153:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .udc5c8dee4f6481297c8f9b7a705bd153 .centered-text-area { width: 100%; position: relative ; } .udc5c8dee4f6481297c8f9b7a705bd153 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .udc5c8dee4f6481297c8f9b7a705bd153 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .udc5c8dee4f6481297c8f9b7a705bd153 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .udc5c8dee4f6481297c8f9b7a705bd153:hover .ctaButton { background-color: #34495E!important; } .udc5c8dee4f6481297c8f9b7a705bd153 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .udc5c8dee4f6481297c8f9b7a705bd153 .udc5c8dee4f6481297c8f9b7a705bd153-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .udc5c8dee4f6481297c8f9b7a705bd153:after { content: ""; display: block; clear: both; } READ: Bluest Eye EssayTheir father is within the family circle, but is portrayed as distant from the children. Similarly, the main parental interaction with Pecola and Sammy in the Breedlove household is from Pauline Breedlove. Cholly, their father, is a dominating force in the family, but in a more menacing way and he takes little to do with the children having no example to follow himself, as his own father had abandoned his mother. The Finch family, by contrast, is led by Atticus because the childrens mother is dead. He is the lynchpin of the family and most of the childrens experiences are shaped and guided by him. It is not clear why Lee does not include a mother figure, but certainly their black cook Calpurnia adds richness to the story and is an influential character for Scout and Jem. Just as the family hierarchies are different, the interaction between the parents and the children are as well. We learn early in The Bluest Eye the kind of relationship Claudia and Frieda have with their parents. Claudia comments that: Adults do not talk to us they give us directions. They issue orders without providing information. When we trip and fall down they glance at us; if we cut or bruise ourselves, they ask us are we crazy. When we catch colds, they shake their heads in disgust at our lack of consideration. How they ask us, do you expect anybody to get anything done if you all are sick? (The Bluest Eye, P5/6) Is this really as cold and unfeeling as it sounds? Their parents were burdened down with worries about money for food and the basic survival of the family. This spilled over into their dealings with the girls, which was almost detached giving the children no voice. Certainly it had a major effect on Claudia and Frieda. When Pecola takes her period while staying at the MacTeers house, they try to deal with it themselves instead of going to Mrs MacTeer. When Claudia gets a chest infection she says, No-one speaks to me or asks me how I am. When she vomits over the bed and her mother complains that she didnt try to avoid the bedclothes, she remarks: My mothers anger humiliates me; her words chafe my cheeks, and I am crying. I do not know that she is not angry at me, but at my sickness. I believe she despises my weakness for letting the sickness take holt. By and by I will not get sick; I will refuse to. But for now I am crying. (The Bluest Eye, P7) In retrospect Claudia as narrator realises that whilst the experience may have been painful at the time, the care her mother gave her served to show her that she was loved and her abiding memory of that time was a positive one. So when I think of autumn, I think of somebody with hands who does not want me to die. (The Bluest Eye, P. 7) Interestingly, when she is reminiscing she refers to her mother as somebody, with perhaps the same kind of detached affection she had been raised with. Although their relationship with their father was distant, he reacted immediately on hearing that the lodger Mr Henry had abused Frieda. He beats her abuser up and actually shoots at him. Distressing and confusing as this experience was, (she heard someone say she was ruined but did not know what this meant, it showed Frieda that she was protected and cared for. Scout and Jem have a warmer more interactive relationship with their father. Scout tells us: Jem and I found our father satisfactory: he played with us, read to us, and treated us with courteous detachment. (To Kill a Mocking Bird, P. ) After reading the novel it is hard to agree that Atticus treated the children with courteous detachment. Unlike the MacTeer parents, he talks to his children giving them a forum to air their views and build close relationships and also allaying their fears and worries when necessary. Scout and Jem would run to meet their father every night as he walked home from work and he would lift his daughter on to his shoulders and carry her home in this way. Would a detached father allow his daughter to sit on his lap every night while he reads the paper as Atticus did? Scout reminises: I could not remember when the lines above Atticuss moving finger separated into words, but I had stared at them all the evenings in my memory when I crawled into his lap every night. (To Kill a Mocking Bird, P. 19/20) Undoubtedly the most destructive relationships from either novel are dealt with in the Breedlove family. Both parents abused their children in one form or another, be it mental cruelty or physical and, ultimately sexual abuse. They also abused each other. The relationship between Pauline and Cholly, which began well, became a violent one. Cholly and Mrs Breedlove fought each other with a darkly brutal formalism, that was paralleled only by their lovemaking. Tacitly they had agreed not to kill each other. (The Bluest Eye, P. 32) The effects of this fighting left Pecola fearful and withdrawn and she prayed that she might disappear. Apart from the introduction to the book, we first meet Pecola when she is placed in the MacTeer household because her father had burned their house down and the family had nowhere to go. Pauline Breedlove thought of Pecola as an ugly child and the behaviour she demonstrated towards her was a reflection of this. She described her thus: A cross between a puppy and a dying man. But I knowed she was ugly. Head full of pretty hair, but Lord she was ugly. (The Bluest Eye, P. 97/98) The one relationship that should have nurtured Pecola, instead left her feeling insecure and unloved. She grew up believing she was unlovable and as everyone seemed to cherish blue eyed, blonde haired girls, she started to dream of having the blue eyes that would help people to love her. The damage done to her self-esteem was reinforced powerfully by an incident in Pauline Breedloves workplace. Pecola had to go to the house were her mother was housekeeper to collect some washing. The daughter of that comfortable home was blonde with blue eyes and Pauline doted on her. When Pecola accidentally spilled a berry cobbler on the floor, burning her legs in the process, her mother reacted violently: In one gallop she was on Pecola, and with the back of her hand knocked her to the floor. Pecola slid in the pie juice, one leg folding under her. Mrs Breedlove yanked her up by the arm, slapped her again, and in a voice thin with anger, abused Pecola directly (The Bluest Eye, P. 84) But perhaps the worst thing about the whole incident was that as Pecola, Frieda and Claudia walked away they could hear Pauline console and comfort the pretty little white girl. The attitude of Calpurnia, the black cook in Lees novel is very different from Pauline Breedlove. She has not favour them because of the colour of their skin and has no hesitation in doling out discipline to Scout and Jem when necessary, with the full trust and backing of Atticus. Harper Lee has purposefully written this character as an intelligent and self assured black woman who knows her own worth as a person. .u5d3837efce72ac023cfbc4192eee212f , .u5d3837efce72ac023cfbc4192eee212f .postImageUrl , .u5d3837efce72ac023cfbc4192eee212f .centered-text-area { min-height: 80px; position: relative; } .u5d3837efce72ac023cfbc4192eee212f , .u5d3837efce72ac023cfbc4192eee212f:hover , .u5d3837efce72ac023cfbc4192eee212f:visited , .u5d3837efce72ac023cfbc4192eee212f:active { border:0!important; } .u5d3837efce72ac023cfbc4192eee212f .clearfix:after { content: ""; display: table; clear: both; } .u5d3837efce72ac023cfbc4192eee212f { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u5d3837efce72ac023cfbc4192eee212f:active , .u5d3837efce72ac023cfbc4192eee212f:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u5d3837efce72ac023cfbc4192eee212f .centered-text-area { width: 100%; position: relative ; } .u5d3837efce72ac023cfbc4192eee212f .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u5d3837efce72ac023cfbc4192eee212f .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u5d3837efce72ac023cfbc4192eee212f .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u5d3837efce72ac023cfbc4192eee212f:hover .ctaButton { background-color: #34495E!important; } .u5d3837efce72ac023cfbc4192eee212f .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u5d3837efce72ac023cfbc4192eee212f .u5d3837efce72ac023cfbc4192eee212f-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u5d3837efce72ac023cfbc4192eee212f:after { content: ""; display: block; clear: both; } READ: The poem 'February 17th' EssayLater in a reflective moment Pauline said she loved the children but that: Sometimes Id catch myself hollering at them and beating them, and Id feel sorry for them, but I couldnt seem to stop. (The Bluest Eye, P. 96) Pecola herself gives us a hint of the sexual abuse to come when she is walking home from school with Claudia, Frieda and Maureen. The latter asks her if she has ever seen a naked man. Pecola is described as agitated and says: Nobodys father would be naked in front of his own daughter. Not unless he was dirty too. (The Bluest Eye, P. 55) Maureen had not mentioned her father, so obviously something had been happening at home that is only hinted at. Her eventual rape by Cholly, disbelief from her mother and the resulting pregnancy and loss of the baby are what tip Pecola over the edge into madness. She goes to see a local healer and requests blue eyes and she believes him when he tells her that her wish has been granted. Her only resistance to the abuse she has suffered has been to withdraw from a terrifying world into one of her own making. The very adults who should have been her protectors failed this poor, powerless little girl in every respect. To get her message across, Morrison has taken Pecolas story to an extreme conclusion. One of the interesting contrasts between the novels is that The Bluest Eye is notable for its complete absence of humour, fun and play in its main characters. This absence of the most basic of childhood pleasures is stark. No doubt this was a deliberate omission on the part of Morrison to add to the tragic mood of the book. The elements of play are mentioned, for example, at Christmas Claudia describes getting a doll. However, this is used to show how subtly the standard of beauty was impressed onto the minds of black children from very young. All the dolls were white and had blue eyes. Claudia was able to resist this indoctrination but other children, like Pecola, obviously could not. The result is that the novel could not be termed as an easy read and is quite depressing. On the contrary, Harper Lee paints a very normal picture of childhood. Scout, Jem and their friend Dill are regularly described as acting out characters from books they have read, playing football or just reading. The elements of play are mentioned in the novel too, Jem buys a twirling baton for Scout and a miniature steam engine for himself. The language used by the characters in the books is another major difference. Claudia, Frieda and Pecola speak in dialect, which reinforces their colour and to a certain extent their poverty. By contrast Scout and Jem are very literate children whose diction is very precise, having being brought up on proper and concise language from babies. Jem and I were accustomed to our fathers last-will-and-testament diction, and we were at all times free to interrupt Atticus for a translation when it was beyond our understanding. (To Kill a Mocking Bird, P. 35) A point to note is that it is easier for Atticus to place importance on a good standard of education than it is for the MacTeers or the Breedloves, because he has been able to provide Scout and Jem their basic needs. ) One of the most notable characters in terms of diction in Lees novel is Calpurnia. She is atypical of the black person in both books. Lee does not write her in dialect until she visits her home church, where she reverts to it. This puzzles Scout and Jem and they quiz her on this. Her answer is illuminating: Suppose you and Scout talked coloured-folks talk at home itd be out of place, wouldnt it? Now what if I talked white-folks talk at church, and with my neighbours? Theyd think I was puttin on airs to beat Moses. (To Kill a Mocking Bird, P. 139) Lee is making the point that speaking in dialect does not mean that a black person is less intelligent. Calpurnia chooses how to speak to suit the company she is with. Another notable difference in the novels is the influence that other adults have on the children. The children of Morrisons book have no real verbal interaction with any adult other than their own parents and as we have already seen, these are scant indeed. Other adults are mentioned, for example the shopkeeper who sells Pecola sweets and the mother of a boy from her school, but their attitudes only serve to denigrate this little girl. Lees novel has incorporated a rich variety of adult life that regularly interact with Scout and Jem, from Mrs Dubose, the terminally ill old woman to Miss Maudie the neighbour who serves as a confidant to Scout. These all, in their own way, serve to develop the thinking and morality of the children. The absence of this role in The Bluest Eye seems to emphasise the vulnerability and powerlessness in its characters. The novels The Bluest Eye and To Kill a Mocking Bird could be described as social novels as they deal with issues, which were exceedingly relevant to what was happening in society as a whole, and both authors wanted to comment on that. They also dealt with the more vulnerable in society, the children. Toni Morrison tells us in the Afterword to the book that her aim was to address the issue of racial self-loathing and she chose the weakest member of society, a little black girl, to portray this. She is successful at achieving her aim, writing a gritty and disturbing story, which is depressingly sad to read and very tragic, but extremely powerful because of that. She doesnt present a balanced view of childhood, i. e. her lack of play is almost total in the book, but I believe she does this deliberately in order to get her stark message across. In contrast, Harper Lees novel tells a different story, from a white perspective and easier circumstances. She portrays childhood in a more balanced, and easy to read way. The character of the narrator Scout is infused with wit and humour and she paints pictures of lazy summer days at play, while still managing to deal with the rape trial and its aftermath. Her characters develop throughout the novel by a series of moralistic encounters with neighbours and family, until by the end of the novel Scout realises that they have learnt so much and remarks: As I made my way home, I though Jem and I would get grown but there wasnt much else left for us to learn, except possibly algebra. (To Kill a Mocking Bird, P308) Lee certainly gets her point across but does so in a gentler, less harrowing way.

Rob and Pablo Experiential Marketing

Rob and Pablo Experiential Marketing Introduction Rob and Pablo, the co-proprietors of SNOG (a chain of UK based yogurt shops), mention that the secret behind their success lies not only in the type of product they sell but rather in the way in which they make each transaction an experience for their customers.Advertising We will write a custom essay sample on Rob and Pablo Experiential Marketing specifically for you for only $16.05 $11/page Learn More What these two entrepreneurs are referring to is the general ambiance and feel that permeates a particular store or shopping area. This particular concept can be defined as experiential marketing which relies on establishing an emotional and rational connection with a customer to convince them to buy a product or patronize a particular service. Experiential Marketing in Action Within the context of experiential marketing, the experience that Rob and Pablo are referring to is not just the quality of the product itself but what customers feel when they enter into a particular establishment1. In the case of Snog, all their outlets have a warm and friendly ambiance which is not only family friendly but actually promotes, in their words, a happy feeling for customers. For example, it can be seen that in the case of Apple Inc. that all their stores, no matter what country they are present in, have a stylish and ergonomic design that looks clean, modern and cutting edge which has come to exemplify the experience of buying products at an Apple store. Based on the popularity of not only Snog but of Apple itself, it can be seen that by making their store into an experience rather than just a store, this helps to encourage buying behaviour among their clientele and even repeat visits.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More As such, for any business that wants to increase their customer base it is important to develop the ex perience their venue provides so as to better appeal to consumers and create repeat business. Components to Market Orientation There are three components within market orientation that need to be taken into consideration when it comes to examining experiential marketing, namely: a company’s competitor orientation, its customer orientation or whether it adheres to inter-functional coordination. When it comes to marketing strategies involving customer orientation, a company utilizes its available resources in gathering data on the needs and behaviours of the consumer segment that it is targeting. The same can be said for competitor orientation marketing strategies; however, in this case it focuses on competitors within the same market instead2. Either method has a distinct weakness; focusing too much on consumer orientation can actually blind a company to changes in the market or may actually stifle innovation since the company focuses too much on consumer satisfaction rather t han changing based on trends3. Focusing too much on competitor orientation on the other hand results in too much time and capital being placed on competitive activities which results in companies at times neglecting their consumer bases and focusing too much on getting ahead of the competition. In the case of IBM, what was done was to focus on a customer oriented strategy by providing solutions instead of merely software and hardware4.Advertising We will write a custom essay sample on Rob and Pablo Experiential Marketing specifically for you for only $16.05 $11/page Learn More Not only that, the company also avoided the potential pitfall of being blind to changes within the market by in effect taking itself out of the competitive direct to consumer PC market and instead focused on a niche market strategy involving multinational corporations, institutions and other such organizations. This strategy can be considered a stroke of genius since it enabled the co mpany to further enhance its reputation through better client services which in effect resulted in additional clients for IBM5. The end result of this particular marketing strategy enabled IBM to become the 2nd largest firm within the U.S. based on the number of employees it currently has as well as enabling it to reach the fourth highest position within the U.S. market in terms of the sheer amount of market capitalization it has at the present. Marketing and Customer Experiences This section argues that consumption is an embodied experience rather than consisting of mere business transactions and, as such, this is why experiences can be an economic offering. Space where consumers do their shopping is related to their bodies, sensations, feelings, emotions, and their actions6. The space where experiences are plotted, staged and consumed are the sites to offer the memorable events for consumers to immerse themselves in. These sites are thus defined as experiencescapes and can be cons idered the primary means by which products are marketed to people. It is within this context that the concept of experiential marketing is doubted since if the act of appealing to customers is through an experiencescape and is an inherent aspect of marketing in general, this means that experiential marketing is nothing more than a contemporary manifestation of already present marketing orientations.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More It is a well known fact that the presentation of anything that can be feasibly sold to a consumer is an important factor in whether or not a product is a success or a failure. Companies have gone so far as to invest millions on advertising campaigns, consumer focus groups, product viability testing as well as a variety of other factors in order to entice people to buy their product7. In hotels, restaurants and shopping malls, enticing a customer to come to their location is not just a matter of having the best product at the lowest cost but rather presenting a certain image, ambience, and experience. From this it can be understood that people are attracted to going to a certain location based what they see as being a pleasant experience for them which goes beyond mere shopping or eating8. When taking into account the numerous malls and shopping centres around the world such as the Dubai Shopping Centre in the United Arab Emirates or the Mall of Asia in the Philippines, ergonomically they can be considered a vast waste of space and electricity with large avenues that could have been occupied by shops yet are filled in with waiting areas, indoor fountains, fancy sculptures as well as expensive air conditioning systems. The justification behind such endeavours and its correlation with experiential marketing will be tackled in the next section. Case Example A systems analyst would tell you that the resources expended on malls hold little significance for selling goods to consumers and would best be used in a more productive fashion. However, following such advice would result in an architecturally benign structure that would be efficient in reducing costs and maximizing sales however such a location would probably not be frequented by customers at all9. The reason for such extravagances in a shopping mall is that people are attracted by presentation and desire a way in which they would be able to experience something beyond just shopping for goods and services10. The fact of the matter is the process of buying goods and services from a store is normally a tedious and boring experience. Having to drive or take public transportation to a shopping centre, finding the type of store that contains the articles of clothing in question and having to go back home consumes vast amounts of time and, as such, under ordinary circumstances most people would be rather hesitant to repeat this kind of behaviour11. Retailing works off continued consumer patronage and, as such, the more a person goes to a certain location to buy something the greater the resulting profits for the company in question. In order to encourage this type of behaviour, shopping centres and retailers have to make the experience of shopping an enjoyable one in order for consumers to continuously come back due to the enjoyed experience12. This process is called an experiencescape which can be described as the creation of an environment that creates an experience beyond that of the mere buying of goods, rather, it is a type of marketing that is meant to entice, delight and encourage repeat visits in order to get people to buy products at certain locations13. In the case of the Mall of Dubai, the Mall of Asia as well as numerous other global shopping centres, a trend has occurred leading to the creation of ever increasing building sizes with one mall becoming bigger than the next. Each succeeding mall tends to possess more amenities, luxuries as well as a plethora of various consumer oriented services meant to entice more visits in the future14. One clear example of an experiencescape in the shopping centres of today are the movie theatres15. Movies themselves are meant to enthral, entertain and otherwise provide an experience like no other, yet it is far easier and cheaper to merely wait for the DVD of a movie to come out, rent it at the fraction of the cost of a movie ticket and watch at home at the convenience of the renter. Thus, it must be questioned why then d o people spend money to watch movies in shopping centres? The fact is that watching movies on a large screen is a far better experience, combined with surround sound and the reactions of other audience members, it is an experiencescape meant to impress, entertain and otherwise captivate the attention of a moviegoer so as to encourage repeat visits16. People enjoy their senses being stimulated in one form or another which an experiencescape is able to provide and, as such, people are willing to pay ever increasing amounts of money or go to shopping centres with the best entertainment value just to stimulate their senses17. This is based on the fact that life in general for most of the population is rather benign and boring. With this in mind, ever increasing amounts of people are in search of methods to fill this boredom with something that would be able to captivate the senses18. Shopping centres, malls and mega complexes are able to provide this, hence the fact people have a tenden cy to congregate around such areas in order to experience the various experiecescapes that are available in them19. This of course results in greater sales for the numerous stalls, booths, and stores located within the mall itself since people are not only enticed to experience all that is available around them but are also encouraged to spend money by either eating at restaurants located within the shopping centre or by buying something through a spur of the moment purchase20. Taking all these factors into consideration, it can be seen that the creation of â€Å"customer experiences† is a normal part of marketing and doing business. While it may be true that experiential marketing has been gaining considerable ground as of late, the fact remains that it is merely a manifestation of the customer oriented marketing strategy that was described earlier on in this paper. As such, it is true that creating an experience to appeal to customers is important, however, it is erroneous to believe that experiential marketing is the process by which this primarily occurs since the examples of the malls and movie theatres all show that experience creation has been utilized for decades as a means to draw customers in so that they can buy products and patronize services21. Analyzing the Concept of Customer Experience If a person without any work experience whatsoever were to enter into the retail industry as a sales clerk, one of the first lessons that they would learn is the concept of the customer experience. This concept is based on the fact that a customer that experiences exemplary service, a professional work attitude from employees and is treated as a person and not just as a mere figure on an accounting sheet is more likely to come back and shop again at the same location22. It is due to this that the focus of most retail companies today is enhancing the customer service through store design, customer relations, rules and regulations as well as constant change in order to meet the needs of a variety of customers. The aspect of store design in a customers experience all deals with the aesthetic point of view that is perceived by the customer23. It is a well known fact that people are more likely to do business with an outlet if it looks aesthetically pleasing versus another outlet that may have cheaper prices but is aesthetically demeaning. The fact of the matter is humans, more often than not, choose aesthetics over any perceived savings they may accrue from purchasing from an aesthetically inappropriate location24. The basis for this trend in aesthetics is human psychology which has stated that people have a propensity to congregate around areas that are more aesthetically pleasing than those that are not. This is proven by the fact that most people prefer taking walks in a spacious well kept park rather the nearest junkyard or landfill. As such, based on aesthetics, the overall appearance of a shop is then created as a result of what de signers perceive to be an attractive design for a customer that compliments the type of product being sold25. Examples of such incidences are apparent in the state of the numerous stores at malls that each have their own unique design that is aesthetically pleasing to the eye and are meant to draw customers in. Another aspect of customer relations involves the use of customer services skills in order to create an atmosphere wherein customers are assisted by employees in a friendly professional manner, assisting the customer with whatever it is they need help with and creating an atmosphere where the customer feels at ease26. Numerous retail outlets such as Gap, Levis, Dolce Gabanna as well as a variety of other brand name stores take it upon themselves to constantly train their employees in proper customer service skills in order to create better customers relations with their consumers27. The best result of such an action is patronage on the part of the customer towards the store for the great customer relations experience that the store was able to give28. Taking these factors into consideration, it can be seen that the domain of appealing to customer experience is not the sole property of experiential marketing; rather, it has been present through the development of aesthetic designs and proper customer service which have been the mainstay of product retailers for hundreds of years29. As such, based on all the examples given, it can be stated that appealing to a customer’s emotions and rational behaviour is nothing new and has been a part of marketing ever since its inception30. The concept of experiential marketing has merely been more adept at bringing to light what was already obvious to many marketing professionals. Conclusion Overall, it can be stated that there is a need to understand the buying experience from the consumer’s perspectives for future studies. This involves understanding how consumers react to and make sense of the buying experience and how they interact with the buying environment created by companies. The fact of the matter is buying experiences were created for the express purpose of making money off of consumers. If consumer attitudes towards them are properly understood, the more likely corporations are able to make money off of them. It is within this context that this paper concludes that experiential marketing is nothing more than a passing fad in the current realm of marketing literature. Bibliography Anggie, C, Haryanto, J, Analysis of the Effect of Olfactory, Approach Behavior, and Experiential Marketing toward Purchase Intention, Gadjah Mada International Journal Of Business, vol. 14, no. 1, 2012, pp. 85. (English), Marketing Review / Xing Xiao Ping Lun, vol. 9, no. 2, 2012, pp. 161. (English), Marketing Review / Xing Xiao Ping Lun, vol. 9, no. 2, 2012, pp. 161-179 10 S Srinivasan R Srivastava, Creating the futuristic retail experience through experiential marketing: Is it possible? An exploratory study, Journal Of Retail Leisure Property, vol. 9, no. 3, 2010, pp. 193-199 11 R Miller K Washington, Part XIII: Consumer marketing: Chapter 89: Event experiential marketing, Consumer Behaviour, vol. 5, no. 2, 2013, pp. 515-517 12 K Maddox, Survey shines spotlight on experiential marketing, B To B, vol. 91, no. 10, 2006, pp. 4-38 13 C Anggie J Haryanto, Analysis of the Effect of Olfactory, Approach Behavior, and Experiential Marketing toward Purchase Intention, Gadjah Mada International Journal Of Business, vol. 14, no. 1, 2012, pp. 85-101 14 T Sheng-Hshiung, C Yi-Ti W Chih-Hung, The Visitors Behavioral Consequences of Experiential Marketing: An Empirical Study on Taipei Zoo, Journal Of Travel Tourism Marketing, vol. 21, no. 1, 2006, pp. 47-64 15 Experiential marketing risks attracting the wrong crowd, Media: Asias Media Marketing Newspaper, vol. 2, no. 3, 2008, p. 14 16 N Zainuddin, J Previte R Russell-Bennett, A social marketing approach to value creation in a well-womens health service, Journal Of Marketing Management, vol. 27, no. 3/4, 2011, pp. 361-385 17 K Mehta, Experiential Marketing A radical new idea for the Indian Disability Sector, Aweshkar Research Journal, vol. 15, no. 1, 2013, p. 10 18 J Maher, Students attitudes toward the experiential marketing research project: An exploratory investigation of the impact of reality, AMA Winter Educators Conference Proceedings, vol. 14, 2003, p. 299 19 M Senthil, K Chandrasekar S Selvabaskar, ‘Experiential Retailing’ as a Strategic Tool for Retail Store Differentiation and Brand Association A Conceptual Approach, SIES Journal Of Management, vol. 8, no. 1, 2012, pp. 92-102 20 L Hart S Mrad, Student-led Consulting Projects Succeed as Experiential Learning Tool for MBA Marketing Strategy, Business Education Innovation Journal, vol. 5, no. 2, 2013, pp. 75-85 21 M Luo, J Chen, R Ching C Liu, An examination of the effects of virtual experiential marketing on online customer inte ntions and loyalty, Service Industries Journal, vol. 31, no. 13, 2011, pp. 2163-2191 22 D Leighton, Step back in time and live the legend: experiential marketing and the heritage sector, International Journal Of Nonprofit Voluntary Sector Marketing, vol. 12, no. 2, 2007, pp. 117-125 23 N Vila-Là ³pez M Rodrà ­guez-Molina, Event-brand transfer in an entertainment service: experiential marketing, Industrial Management Data Systems, vol. 113, no. 6, 2013, pp. 712-731 24 T Suh, M Bae, H Zhao, S Kim M Arnold, A multi-level investigation of international marketing projects: The roles of experiential knowledge and creativity on performance, Industrial Marketing Management, vol. 39, no. 2, 2010, pp. 211-220 25 L Ming-Shing, H Huey-Der Y Ming-Fen, The study of the relationships among experiential marketing, service quality, customer satisfaction and customer loyalty, International Journal Of Organizational Innovation, vol. 3, no. 2, 2010, pp. 352-378 26 WR Wynd, An Experiential Approa ch to Marketing Education, Journal Of Marketing Education, vol. 11, no. 2, 1989, p. 64 27 S Shobeiri, M Laroche E Mazaheri, Shaping e-retailer’s website personality: The importance of experiential marketing, Journal Of Retailing Consumer Services, vol. 20, no. 1, 2013, pp. 102-110 28 S Pathak, Its not just events anymore, Advertising Age, vol. 85, no. 5, 2014, p. 12 29 J Cannenterre, N Mou, S Moul, M Bernadac A Ghor, How do companies innovate and attract consumers through experiential marketing?, Scientific Research Education In The Air Force AFASES, vol. 1, 2012, pp. 29-38 30 B Schmitt, Experiential Marketing, Journal Of Marketing Management, vol. 15, no. 3, 1999, pp. 53-67

Management of Information Technology. How can you improve Starbucks Essay

Management of Information Technology. How can you improve Starbucks with the use of IT (you have to use Porter's 5 and Porter's - Essay Example ... 5. Conclusion............................................................................................................... References EXECUTIVE SUMMARY Starbucks operates in a market environment where competitive rivalry is intensive and where differentiation of product offerings characterises market position. Starbucks is currently challenged by major competitors such as Costa and Pret-a-Manger that are each positioned differently depending on service conceptions and emphasis placed on satisfying customers. Starbucks currently utilises a premiumisation strategy, built on years of brand establishment and the ability of the business to express quality and human capital talent to make this business stand out from competition. In a market environment where changing consumer attitudes and lifestyles dictate the level of competitive responsiveness from key market players in this industry, the company must remain focused on the marketing function as the primary competitive advantages . Research into Starbucks identified many opportunities for where information technology could provide competitive advantages. These opportunities include linking technology to the marketing and branding functions, to improve human resources efficiency and training, and by opening lines of real-time communication with internal staff members and external supply chain partners. It is recommended that the business establish IT systems in areas of brand development, procurement, and for human capital development to achieve better market presence and brand reputation. How to improve Starbucks with IT 1. Introduction Starbucks is a global coffee company that has, in recent years, diversified its business strategies, procurement models, and market positioning in order to gain competitive advantages. Starbucks currently maintains 793 stores in the United Kingdom selling coffee beans, hot and cold beverages, snacks and sandwiches, as well as books, music, and a variety of Starbucks branded m erchandise offerings (Starbucks 2012). The company, in 2011, boasted revenues of approximately 14 billion USD, a significant accomplishment for a business that operates in very saturated competitive marketplaces and offers products that have reached their maturity against the product life cycle model. 2. Five Forces Analysis In the United Kingdom, Starbucks maintains very powerful competition with such major coffee houses as Costa and Pret-a-Manger. Costa, the second largest coffee house in the world, currently holds 37.6 percent of market share in this industry in the UK, backed by the notable cash and capital resources of its parent company Whitbread Plc. These main competitors continue to use their strong brand positioning to maintain consumer loyalty in key markets, representing significant competitive threats to Starbucks. Under Porter’s Five Forces model, there are several threats to maintaining current market leader position for this mature business model. The most sig nificant threat in this market is the degree of rivalry that exists between main competitors, associated with brand personality and associated promotions to gain consumer loyalty. Starbucks operates in an oligopoly, a market characterised by only a handful of major competitors and where competitive promotions and branding strategies influence competitive responses (Boyes and Melvin 2005). In this market, switching costs for consumers are very low, thus the intensity of competitive promo

Health Promotion Assignment Example | Topics and Well Written Essays - 1250 words

Health Promotion - Assignment Example The main aim of the paper would be to analyze the various prevention strategies of diabetes. It will also determine the importance of health promotion and the processes through which the concept can be popularized. The findings precisely showed the ways to curb the disease i.e. (Diabetes) along with ways for ensuring diseases prevention through effective health promotion. It will also highlight about the appropriate programs that can be effectively implemented to provide proper diagnosis of the health diseases by the medical experts. All those factors that contributed to the sole purpose of improving the health of the people will be highlighted upon (Fuhrman, 2012). 1) Health Promotion and Disease Prevention Issues Related To Diabetes Screenings and Weight Maintenance for a 19 Year Old Male with Family History of Heart Disease As per the above statement, it can be analyzed that a 19 year old male with family history of heart diseases should place due consideration on weight maintenan ce and should conduct regular diabetes screening. It is due to the reason that people with overweight are more prone to acquire diabetes. Furthermore, a person with diabetes is prone to all kinds of diseases. A diabetic patient is always under the risk of acquiring the most dangerous diseases. But there are various measures to lower its bad effects and even ending it. In this particular case, the best and the simplest technique for avoiding the disease is to follow a strict diet plan. The 19 years old male with family history of heart diseases should be strictly directed by his physician to avoid oily food along with junk food and it should also be made clear to the boy to consume lots of boiled vegetables. This way it can control both the weight and diabetes. This concept will provide great aid in the overall health promotion as the intake of healthy diet and its benefits can be widely highlighted by the medical experts (Fuhrman, 2012). However, there may arise certain issues while preventing the disease, the 19 year old may not be able to cope up with the changes in his food habit and may find it very difficult to follow a new diet. Also, being a teenager the 19 year old may not be able to follow a strict routine of medicines and may not like the idea of following a prevention strategy of fatigue and diabetes. 2). Developing a Comprehensive Plan of Care Reflecting Appropriate Wellness Nursing Diagnoses and the Inclusion of Nursing Interventions Classification (NIC) and Nursing Outcomes Classification (NOC) A comprehensive plan of wellness treatment generally proves to be very effective as it caters to the health conscious individuals. At the same time a comprehensive plan facilitates in recommendation for nursing staff with certain specific standards for promoting efficient patient care and wellness. This plan will help in the overall analysis of the medical processes that are followed and will also facilitate in creating a sustained atmosphere of proper med ical treatment. It is worth mentioning that nursing diagnosis entails clinical judgment regarding individual, family and community in order to response the health problem. It provides the center for the selection of nursing intervention for achieving outcome. After identifying the nursing diagnoses, it is essential to set priorities, documenting expected outcome, and stating target dates. In the first stage of setting priorities, the nurses should identify problems that can be effectively resolved. This can be done on the bases of methods such as placing priorities based upon the life threat imposed by the problem (Newfield, Hinz, Tilley, Sridarmont & Maramba, 2012). The next stage involving expected outcome can be related with the patient action. Correspondingly,

IFRS and GAAP Accounting Principles Essay Example for Free

IFRS and GAAP Accounting Principles Essay IFRS is also referred to as International Financial Reporting Standards. They are set of standards of accounting developed by International Accounting Standards Board (IASA). They are becoming the standards in the globe to be used for preparation of financial statements for the public companies. IASB is independent body which sets accounting standards which is based in London (McLaughlin, 2009). This body consists of fifteen members who are from nine countries including United States. IASB started operating in 2001 since it succeeded International Accounting Standards Committee. With desperate laws, cultures, tax regulation and commerce, individual nations, overtime have come so as to develop accounting systems of their own. In United States, Financial Accounting Standard Board (FASB), formed in year 1973, was third group which developed the Generally Accepted Accounting Principles (GAAP) in U. S, since the formal setting of standards which started in 1939. FASB is the first group in US which employed independently funded full-time professionals to be independent in accounting profession. Sanctioned officially in 1973 December, by Securities and Exchange Commission (SEC), which was federal regulator, FASB up to now continues setting accounting standards for U. S (Subramani, 2009). IASC was formed shortly after FASB had been formed in the same year so as to develop accounting standards which will be internationally accepted. During the early 1970s, economy of the globe was at that time marked by expansion of the cross-border activities. This time seemed to be right in considering whether there was a need to set universal accounting standards to address world which was shrinking (McLaughlin, 2009). IASC in their effort of promoting acceptance of one set standards of accounting globally, tried to write certain inclusive standards. Committee members often had difficult in achieving a common consensus on proper accounting treatment to transactions which were similar or the same (AICPA, 2010). They identified preferred treatments, but accounting which was different with also different results was as well allowed. They considered this as necessary so as to promote the acceptance of complete set for the world accounting standards. If specific standard was much different from that which was accepted generally in an individual country, that nation may not accept all the set standards. It was better in allowing some alternatives in order to bring many nations into the mix. International Accounting Standards Board (IASB) replaced IASC after it had issued 41accounting standards to be used internationally in 2001. Since formation of IASB, it has issued around eight IFRS and also they have modified several international accounting standards (IASs). In 2000, European Commission provided the international standards large boost as it announced initiative which required every listed company in the European union to be using IFRS starting the year 2005. Before mandatory introduction for all companies to use IFRS, all countries in European Community regulated separately their standards of reporting (McLaughlin, 2009). The measure of using IFRS did not affect the non-listed companies in Europe. European ministers’ council approved IFRS in 2002. At the start of 2005; approximate of 7000 companies effected the change. Around 6500 of these companies had been prior reporting GAAP in their own country, with almost 3000 of them in UK alone (Ernst Young, 2009). EU however, never endorsed three paragraphs in IAS 39, and these were standards which deal with measurements and recognition of the financial instruments. Volatility potential of the earnings which was related to such paragraphs’ accounting macro hedge as well as option of fair value made the standard setters to go back in the drawing board several times, but there was no appearance of silver bullets. Up to now, EU has not fully endorsed set of the IFRS which was promulgated by IASB (Jermakowicz, Epstein, 2008). Failure of EU to fully endorse these set of international standards is significant issues to several reasons, not the few which is requirement in the IAS1, financial statement presentation that is explicitly stated by a company that their financial statements are complying with the IFRS (McLaughlin, 2009). Companies are further not allowed to state their financial statements as complying with IFRS if it does not fully comply with whole body of the IFRS. The accounting standards so as to gain world wide acceptance, there is a need for them to be universally applied. It is necessary to have comparability. Financial statement set prepared using GAAP of country A is not comparable suddenly to another which is prepared using GAAP of country B since both of them on the top states IFRS (AICPA, 2010). United States key regulator priority is the consistent application of these standards. If to be accordance with the IFRS means the similar and same transactions have to be accounted in same way in every nation, then preparing financial statements according to IFRS will have to add value. Investors will no longer waste their effort and time in reconciling financial information when comparing to companies which are similar but in different countries (Subramani, 2009). Capital will then flow efficiently and at a low cost to companies in many places. Another major boost for acceptance of the IFRS was seen in 2002as the Norwalk Agreement was being signed and was reaffirmed in the Memorandum of Understanding in 2006. IASB in the London together with FASB in the Norwalk agreed to remove the differences in their standard sets and converge it on high-quality standards (Ernst Young, 2009). The emphasis was on high-quality and this meant that if the FASB standards or IASB standard was deemed to be better, then the convergence was would be on the superior one. If neither of them had sufficient standards which would qualify to be used internationally, then the two boards would jointly work together to produce new standards. Work is on progress in developing a conceptual single framework which will guide in setting future standards. Convergence between U. S GAAP and IFRS do not mean accounting standards should become identical. It means that in the cases where the transactions are similar or the same, then the accounting should be just the same, or if not so, the disclosures should be transparent to enable reader understand about the differences (Subramani, 2009). Also the standard setters are putting more effort to reduce the difference which is in the two systems. Three significant differences between IFRS and GAAP. The difference between the two set of standards include the following: in the US GAAP in the income statement, extraordinary items is restricted to some items which are both infrequent and unusual (McLaughlin, 2009). Negative goodwill usually is treated as an extraordinary item. In the IFRS, income statement usually prohibits extraordinary items. In the US GAAP the significant items in the income statement are presented separately at the face of income statement just as component of operation going on, where as in the IFRS significant items in the income statement separate the disclosure of nature and also the amount required, but it can be included in income statement or notes (Ernst Young, 2009). Changes in the equity in U. S PAAF are present in all the changes in every caption of the stockholders’ equity either in separate statement or foot note. Equity changes in IRFS at least, presents components which are related to expense and income recognized as section of separate statement (AICPA, 2010). Other equity changes are disclosed either in notes or presented as a part of one, combined statement in all equity changes. Three similarities between IFRS and GAAP. In both accounting standards, exchange losses and gains on the settled items and also on the monetary items which are unsettled should be taken to loss or profit for that period. When loss or gain on non-monetary items is directly recognized in equity, then that loss or gain is further taken to the equity (Ernst Young, 2009). On the other hand if losses or gains on non-monetary item are taken in loss or profit, then related component of exchange would further be included in loss or profit. Functional currency should be currency of primary economy in environment the business is operating. The other currencies should be treated or termed as foreign currencies. Presentation of currencies should be currencies used in presenting financial statement and is usually matter of one’s choice (AICPA, 2010). Financial statements should be prepared by the functional currency of the entity but may be presented by any other form of currency. Individual transactions should be translated at rate on date of transaction, or at any average rate for period if the rates do not significantly fluctuate. Identify three potential risks of IFRS and GAAP convergence. There are several risks which may affect companies as a result of the convergence. They include that; the convergence may risk tax rate and thus making it not to be effective to some companies, it may also risk the long term financial agreements and contracts, and it may also risk timing of the revenue recognition (Ernst Young, 2009).

Neuromancer :: Short Stories China Japan Neurosurgery Essays

Neuromancer The sky above the port was the color of television, tuned to a dead channel. "It's not like I'm using," Case heard someone say, as he shouldered his way through the crowd around the door of the Chat. "It's like my body's developed this massive drug defi- ciency." It was a Sprawl voice and a Sprawl joke. The Chatsubo was a bar for professional expatriates; you could drink there for a week and never hear two words in Japanese. Ratz was tending bar, his prosthetic arm jerking monoto- nously as he filled a tray of glasses with draft Kirin. He saw Case and smiled, his teeth a web work of East European steel and brown decay. Case found a place at the bar, between the unlikely tan on one of Lonny Zone's whores and the crisp naval uniform of a tall African whose cheekbones were ridged with precise rows of tribal scars. "Wage was in here early, with two Joe boys," Ratz said, shoving a draft across the bar with his good hand. "Maybe some business with you, Case?" Case shrugged. The girl to his right giggled and nudged him. The bartender's smile widened. His ugliness was the stuff of legend. In an age of affordable beauty, there was something heraldic about his lack of it. The antique arm whined as he reached for another mug. It was a Russian military prosthesis, a seven-function force-feedback manipulator, cased in grubby pink plastic. "You are too much the artiste, Herr Case." Ratz grunted; the sound served him as laughter. He scratched his overhang of white-shirted belly with the pink claw. "You are the artiste of the slightly funny deal." "Sure," Case said, and sipped his beer. "Somebody's gotta be funny around here. Sure the fuck isn't you." The whore's giggle went up an octave. "Isn't you either, sister. So you vanish, okay? Zone, he's a close personal friend of mine." She looked Case in the eye and made the softest possible spitting sound, her lips barely moving. But she left. "Jesus," Case said, "what kind a creep joint you running here? Man can't have a drink." "Ha," Ratz said, swabbing the scarred wood with a rag, "Zone shows a percentage. You I let work here for entertain- ment value." As Case was picking up his beer, one of those strange instants of silence descended, as though a hundred unrelated conversations had simultaneously arrived at the same pause. Then the whore's giggle rang out, tinged with a certain hysteria. Ratz grunted. "An angel passed." "The Chinese," bellowed a drunken Australian, "Chinese bloody invented nerve-splicing. Give me the mainland for a nerve job any day. Fix you right, mate.

Job Characteristic Model Technical Coordinator Apple’s Research and Development Essay

Job Characteristic Model: Technical Coordinator Apple’s Research and Development Introduction Skill Variety                   The position of a technical coordinator at the Apple’s Research and development is increasingly demanding. As a requirement, my stay entails me to develop skills and talents, which responds to a high coordination strategy that responds to the elementary needs and routine. As a result, my skills variety impacted on the on the activities of establishing, guiding, encouraging, engaging and tackling critical research and administrative responsibilities. Task Identity                   Significantly, my roles influence other workers positively, in that my intervention encourages workers to be involved rapidly in the project rather than concentrate on an individual unit. For that reason, it is possible to complete the whole piece of work from the beginning to the end. It is possible to respond to these requirements since the team examines needs of the customer before commencing on a given activity. Task Significance:                   Given the operative nature of the job, it is possible to respond to requirements of the department since the team is involved psychologically at the process. Mentally, the team is made to understand the significance of each stage of the activity. To achieve that, the overall mission of the organization is broken down to ensure that the team gets first-hand needs of the organization, before commencing on the job. Autonomy:                   The characteristic enables employees to pursue milestone in a free but objected zone. Programmers, designers, researchers, and marketers are empowered by autonomous decision to independently choose what is to be performed. Hence, my role is to steer independent operation. I am, therefore, obliged to decide on how to time the performance. Feedback   Ã‚                  The characteristic enables me to determine the feedback mechanism that allows my team to have more information about the effectiveness of their performance. My role is to engage units in communication, using the organization ERP system.                   To enhance my motivation potential, I will be required to communicate with different team players on the way forward when it comes to making critical decisions. I will motivate and influence team players by requesting job progress daily. This way, I will show them I am part of the team References Juricek, J. (2014). Agile Project Management Principles. Lecture Notes on Software Engineering, 172-175. Source document

No Lovers Left Alive By Jim Jarmusch - 872 Words

s we have explored vampires from Bram Stoker s Dracula to modern interpretations of the vampire mythos reflecting the historical moment of the film as well as changing ideas about what it means to be a vampire. The final film, Only Lovers Left Alive directed and written by Jim Jarmusch contributes to the vampire mythos by providing the only plot viewed that takes place long after the two became vampires and also echoes themes found in previously viewed films such as the struggle vampires have with adjusting to a rapidly changing world while they often find themselves clinging to old ways once seen as normal during their time. Only Lovers Left alive normalized vampirism as part of the characters identity without allowing their separation from the human species to define them absolutely, the focus was less on the fact that the main characters were vampires and more on the hardships those characters endured. Traditionally, vampire films have featured vampirism itself as a separation from the human condition that defined and dictated every action of the young and senior vampire. Interview with the Vampire: The Vampire Chronicles directed by Neil Jordan was one such film that allowed vampirism to define every character and featured virtually nothing else other than the essential acts of being a vampire such as feeding. Only Lovers Left Alive moved away from this traditional theme found in modern vampire films such as Interview with the Vampire in favor of