Management of Information Technology. How can you improve Starbucks Essay

Management of Information Technology. How can you improve Starbucks with the use of IT (you have to use Porter's 5 and Porter's - Essay Example ... 5. Conclusion............................................................................................................... References EXECUTIVE SUMMARY Starbucks operates in a market environment where competitive rivalry is intensive and where differentiation of product offerings characterises market position. Starbucks is currently challenged by major competitors such as Costa and Pret-a-Manger that are each positioned differently depending on service conceptions and emphasis placed on satisfying customers. Starbucks currently utilises a premiumisation strategy, built on years of brand establishment and the ability of the business to express quality and human capital talent to make this business stand out from competition. In a market environment where changing consumer attitudes and lifestyles dictate the level of competitive responsiveness from key market players in this industry, the company must remain focused on the marketing function as the primary competitive advantages . Research into Starbucks identified many opportunities for where information technology could provide competitive advantages. These opportunities include linking technology to the marketing and branding functions, to improve human resources efficiency and training, and by opening lines of real-time communication with internal staff members and external supply chain partners. It is recommended that the business establish IT systems in areas of brand development, procurement, and for human capital development to achieve better market presence and brand reputation. How to improve Starbucks with IT 1. Introduction Starbucks is a global coffee company that has, in recent years, diversified its business strategies, procurement models, and market positioning in order to gain competitive advantages. Starbucks currently maintains 793 stores in the United Kingdom selling coffee beans, hot and cold beverages, snacks and sandwiches, as well as books, music, and a variety of Starbucks branded m erchandise offerings (Starbucks 2012). The company, in 2011, boasted revenues of approximately 14 billion USD, a significant accomplishment for a business that operates in very saturated competitive marketplaces and offers products that have reached their maturity against the product life cycle model. 2. Five Forces Analysis In the United Kingdom, Starbucks maintains very powerful competition with such major coffee houses as Costa and Pret-a-Manger. Costa, the second largest coffee house in the world, currently holds 37.6 percent of market share in this industry in the UK, backed by the notable cash and capital resources of its parent company Whitbread Plc. These main competitors continue to use their strong brand positioning to maintain consumer loyalty in key markets, representing significant competitive threats to Starbucks. Under Porter’s Five Forces model, there are several threats to maintaining current market leader position for this mature business model. The most sig nificant threat in this market is the degree of rivalry that exists between main competitors, associated with brand personality and associated promotions to gain consumer loyalty. Starbucks operates in an oligopoly, a market characterised by only a handful of major competitors and where competitive promotions and branding strategies influence competitive responses (Boyes and Melvin 2005). In this market, switching costs for consumers are very low, thus the intensity of competitive promo

Health Promotion Assignment Example | Topics and Well Written Essays - 1250 words

Health Promotion - Assignment Example The main aim of the paper would be to analyze the various prevention strategies of diabetes. It will also determine the importance of health promotion and the processes through which the concept can be popularized. The findings precisely showed the ways to curb the disease i.e. (Diabetes) along with ways for ensuring diseases prevention through effective health promotion. It will also highlight about the appropriate programs that can be effectively implemented to provide proper diagnosis of the health diseases by the medical experts. All those factors that contributed to the sole purpose of improving the health of the people will be highlighted upon (Fuhrman, 2012). 1) Health Promotion and Disease Prevention Issues Related To Diabetes Screenings and Weight Maintenance for a 19 Year Old Male with Family History of Heart Disease As per the above statement, it can be analyzed that a 19 year old male with family history of heart diseases should place due consideration on weight maintenan ce and should conduct regular diabetes screening. It is due to the reason that people with overweight are more prone to acquire diabetes. Furthermore, a person with diabetes is prone to all kinds of diseases. A diabetic patient is always under the risk of acquiring the most dangerous diseases. But there are various measures to lower its bad effects and even ending it. In this particular case, the best and the simplest technique for avoiding the disease is to follow a strict diet plan. The 19 years old male with family history of heart diseases should be strictly directed by his physician to avoid oily food along with junk food and it should also be made clear to the boy to consume lots of boiled vegetables. This way it can control both the weight and diabetes. This concept will provide great aid in the overall health promotion as the intake of healthy diet and its benefits can be widely highlighted by the medical experts (Fuhrman, 2012). However, there may arise certain issues while preventing the disease, the 19 year old may not be able to cope up with the changes in his food habit and may find it very difficult to follow a new diet. Also, being a teenager the 19 year old may not be able to follow a strict routine of medicines and may not like the idea of following a prevention strategy of fatigue and diabetes. 2). Developing a Comprehensive Plan of Care Reflecting Appropriate Wellness Nursing Diagnoses and the Inclusion of Nursing Interventions Classification (NIC) and Nursing Outcomes Classification (NOC) A comprehensive plan of wellness treatment generally proves to be very effective as it caters to the health conscious individuals. At the same time a comprehensive plan facilitates in recommendation for nursing staff with certain specific standards for promoting efficient patient care and wellness. This plan will help in the overall analysis of the medical processes that are followed and will also facilitate in creating a sustained atmosphere of proper med ical treatment. It is worth mentioning that nursing diagnosis entails clinical judgment regarding individual, family and community in order to response the health problem. It provides the center for the selection of nursing intervention for achieving outcome. After identifying the nursing diagnoses, it is essential to set priorities, documenting expected outcome, and stating target dates. In the first stage of setting priorities, the nurses should identify problems that can be effectively resolved. This can be done on the bases of methods such as placing priorities based upon the life threat imposed by the problem (Newfield, Hinz, Tilley, Sridarmont & Maramba, 2012). The next stage involving expected outcome can be related with the patient action. Correspondingly,